The Dubai Culture and Arts Authority, in collaboration with Google, is gearing up for the second edition of the MENA Creatives Bootcamp, set to take place in February 2025. This event will focus on integrating Artificial Intelligence (AI) into creative projects, with the goal of empowering the creative community to enhance their presence and impact. Here’s a detailed look at the preparations and what to expect from this innovative initiative.
Context and Goals of the MENA Creatives Bootcamp
The MENA Creatives Bootcamp is part of a strategic partnership between Dubai Culture and Google, aligned with Dubai’s vision to establish itself as a global hub for culture, creativity, and talent. Scheduled for February 2025, the bootcamp will offer guidance and mentorship related to digital and technology, with a specific focus on AI technology. This initiative supports Dubai’s Quality of Life Strategy 2033 and aims to enrich the city’s cultural and entertainment landscape.
Focus on Artificial Intelligence and Sustainability
The second edition of the bootcamp will delve into AI’s transformative role in empowering creatives. Participants will learn to use AI to enhance their creative presence and impact while exploring sustainable practices. The program will feature specialized sessions on innovative advancements in materials, the use of eco-friendly and recycled materials, as well as reducing carbon emissions. These sessions will be led by industry experts, ensuring participants acquire practical knowledge and skills.
Benefits and Opportunities for Participants
Bootcamp participants will have access to a Google mentoring network for a year, along with support from Dubai Culture. They will also have the opportunity to showcase their work at events and festivals organized by Dubai Culture. The bootcamp will provide a platform for networking, knowledge exchange, and potential collaborations within the industry. Furthermore, the program will highlight unique designs and illustrations, underscoring Dubai’s cultural and artistic scene.
In summary, the MENA Creatives Bootcamp 2025 marks a significant leap towards innovation and creativity in the region. By integrating AI technology, the event promises to empower creators and bolster Dubai’s status as a global cultural center. As the city gears up to host significant cultural events like the World Cultural Cities Summit 2024 and the ICOM General Conference 2025, this bootcamp aligns perfectly with Dubai’s broader cultural and strategic objectives.







