February 24, 2026

New Loyalty Programs for Hotels in Dubai: Exclusive Rewards and Benefits for Regular Customers

Luxurious hotel lobby in Dubai with a modern reception desk, diverse guests interacting with staff, and digital kiosks for loyalty programs.

Dubai, renowned for its luxury and hospitality, is launching new loyalty programs for its hotels, offering exclusive rewards and perks for regular customers. These programs aim to enhance the travel experience for guests and build customer loyalty.

Discover the New Loyalty Programs

Several hotels in Dubai have introduced innovative loyalty programs to attract and retain their clientele. The Nam Jai Loyalty Programme by Anantara World Islands Dubai is a remarkable example. This program offers UAE residents special deals on dining, accommodation, and various lifestyle benefits starting at 990 AED. Simultaneously, the Emaar chain offers the U By Emaar, a custom loyalty card allowing for advantageous restaurant bookings and other group offers.

Unique Benefits Offered to Clients

Among the most comprehensive programs, GHA DISCOVERY stands out by encompassing over 800 hotels, resorts, and palaces under 40 different brands. This program offers VIP recognition, thoughtfully designed benefits, and generous rewards. Clients can also enjoy DISCOVERY Dollars (D$), an internal currency used to avail of rooms, meals, spa treatments, and other luxuries. These alluring offers are designed to ensure guests have an unparalleled stay experience.

Maximizing the Benefits of Loyalty Programs

To fully benefit from these programs, travelers can register for free with the GHA DISCOVERY program from their first visit. This registration allows them to earn D$, take advantage of exclusive member rates, and receive room upgrades. They also have access to local offers even without a stay. Downloading the GHA DISCOVERY app is highly recommended to easily manage benefits and track rewards.

In summary, the new hotel loyalty programs in Dubai offer a wealth of advantages for regular customers, significantly enhancing their stay experience. Whether through the Nam Jai Loyalty Programme, U By Emaar, or GHA DISCOVERY, these programs are designed to reward loyalty and offer unforgettable moments in the luxurious city of Dubai.

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