February 25, 2026

IMD Global Future Readiness Forum: Lessons for UAE Businesses

Panel discussion at the IMD Global Future Readiness Forum with Professor Howard Yu presenting to a diverse audience using interactive holographic displays.

The IMD Global Forum on Future Readiness, scheduled for November 26, 2024, in London, offers invaluable insights for businesses in the United Arab Emirates (UAE). This event, led by Professor Howard Yu, will delve into how industries such as fashion, pharmaceuticals, technology, tourism, and hospitality can leverage the latest research to bolster their competitive edge.

Background and Key Themes of the Event

The IMD Global Forum on Future Readiness is organized in partnership with Merlin Entertainments Group and CNBC. The event focuses on maintaining a strong competitive advantage and developing future capabilities. Professor Howard Yu, Professor of Management and Innovation at IMD, will present the latest findings from the Future Readiness Indicator, highlighting companies in the pharmaceutical, technology, and fashion sectors.

Industry Insights and Practical Applications

The forum will feature panels moderated by CNBC journalist Charlotte Reed, exploring perspectives from the fashion, pharmaceutical, and technology sectors, as well as tourism and hospitality. These discussions will provide actionable insights on how to become future-ready, which UAE businesses can apply to effectively navigate industrial transformations and technological innovations. For instance, integrating technology into the fashion industry can act as a model for other sectors in the UAE to enhance their innovation and adaptability.

Practical Strategies for UAE Businesses

To become future-ready, UAE businesses can develop a strategic roadmap addressing the five critical challenges highlighted by IMD’s future readiness strategy program. This includes the continuous renewal and reinvention of core business activities while creating new sources of competitive advantage. Mid-level managers play a vital role in this process by understanding the company’s direction and contributing uniquely to the solution. Additionally, using tools like the Future Readiness Indicator can help organizations measure and enhance their adaptability to long-term trends.

In summary, the IMD Global Forum on Future Readiness offers invaluable perspectives for UAE businesses aiming to improve their competitiveness in a rapidly evolving business landscape. By applying the strategies and insights presented at the forum, companies can ensure they are well-prepared for the future and positioned for long-term success.

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